King Content stays ahead of the field with multiple awards

King Content, an Isentia company, continued its run as the most successful content agency globally at two international industry-wide events, winning gold at the Content Marketing Association Awards in London for best distribution strategy for the Think Progress Lenovo campaign, and receiving awards in five categories at the Native Advertising Institute 2016 Awards in Berlin on 16 November. On the back of winning best Content Marketing... continue reading

Top Buzz Vietnam, 1 – 8 November, 2016

Many locals talked about the torrential rain and floods that hit Vietnam Central Provinces on social media last week. So far, the flooding has reportedly affected thousands of houses and killed 40 people, leaving at least 50 injured across four Central provinces. There were more than 70,000 houses in Quang Binh and 25,000 houses in Ha Tinh that suffered flood damage, with some completely submerged by water. Some local media reported that the... continue reading

Top global communications measurement conference comes to Asia for first time in 2017 – Isentia named as headline sponsor

International communications professionals will converge in Bangkok, Thailand in May next year for the world’s premiere on communications research and measurement. The Global Summit on Measurement is being organised by AMEC, the International Association for Measurement and Evaluation of Communication. The organisers hope PR and communications professions throughout Asia will attend the event. Isentia Group Limited (ASX: ISD), a prominent AMEC... continue reading

Top Buzz Vietnam, 11 – 18 July, 2016

Many local social media users voiced their support for Da Nang shops and resorts to refuse to serve customers. Some comments described Chinese tourists as “rude” and “disrespectful” when shopping in Da Nang. Most people on social media urged traders across Vietnam to not accept Yuan and condemned the “insolent” attitude of Chinese tourists. Vietnamese fans of some Chinese celebrities were disappointed to learn that their idols rejected... continue reading

Why data must take the driving seat when it comes to the customer journey

Today’s marketer is almost invariably powered by social media data. Or at least, they should be. Social media data informs many marketing-related activities, from ensuring that a company’s target audience knows about key products to updating executives about campaign strategy and performance. The modern marketer must process, analyse and assess data from many channels – social, mobile and more – to extract useful insight that will... continue reading

Isentia named international Communications Research and Measurement company of the year again

Isentia is proud to be named International Communications Research and Measurement Company of the Year for the second year running. As well as winning the highest accolade at this year’s International Association for Measurement and Evaluation of Communication (AMEC) Awards in London overnight, Isentia also won three gold medals for our insights research and a total of eight awards, as well as a Lifetime Fellowship for CEO John Croll. The awards... continue reading

Top Buzz Vietnam 19 – 25 May, 2016

Social media users in Vietnam were excited about the XIV National Assembly election on 22 May, with more than 69 million voters casting their votes for 870 candidates. The results will be kept under wraps for 20 days. Some comments highlighted the perceived lack of available information on candidates, with general profiles and only a few public meetings before the day. To contrast, others said the State spends too much money on communications... continue reading

Top Buzz Vietnam, 18 – 25 April, 2016

Local social channels were abuzz with discussions about mass fish deaths in the Ha Tinh province last week. Some locals blamed pollution to be the main cause of the “strange situation”. However, government agencies had initially ruled out disease and contaminated water as possible causes. The number of deaths has fallen so far; however, social media users were disappointed in the findings and still raised doubts. People questioned the Formosa... continue reading

Isentia appoints new regional director of Southeast Asia

Asia Pacific’s leading media Intelligence company Isentia (ASX:ISD) has appointed Pamela Yap as Regional Director, Southeast Asia. Bringing over 20 years of experience in the media, advertising, and marketing sector, Pamela will be responsible for managing Isentia’s operations and driving business expansion across the Southeast Asia region.     As a key member of the Asia Leadership Team, Pamela will oversee markets with P&L responsibilities... continue reading

Top Buzz Vietnam, 18 – 25 January, 2016

​ The extremely cold weather, including snowfall, in Northern Vietnam affected the daily activities of many locals, who took to social media to express their frustrations. Many people have reportedly fallen ill, especially children and elderly people, causing a stress on hospital resources. Locals online were concerned about vulnerable children who lack warm clothes. Lots of organizations and citizens encouraged everyone to donate to their... continue reading

Top Buzz Vietnam. 27 October - 3 November, 2015

Many locals expressed concern online after a five-month-old girl in Northern Hai Duong Province's Pediatric Hospital died two days after being vaccinated with the 5-in-1 vaccine Quinvaxem. A medical examination council was set up to verify the cause of death and found it was due to a septic shock, rather than because of the vaccine. The head of the Department of Preventive Medicine said the number of post-vaccination cases in Vietnam are 4.5 per... continue reading

Top Buzz Vietnam, 22 – 29 September, 2015

The Mid-Autumn Festival captured the interest of many locals on social media last week, specifically their preparations and other activities. Two notable events took place in Tuyen Quang City and Phan Thiet City. The procession of giant mid-Autumn lantern-floats were held during the annual Tuyen Quang City Festival from September 24-26, which were designed and decorated according to various themes, including historical stories and folklores... continue reading

Top Buzz Vietnam, 31 August – 7 September, 2015

Credit: zdn.vn Last week, any locals online expressed disappointment with college admissions for the 2015-2016 school year. They criticised the process and described it as “too complicated” for candidates and their parents. Representatives of the Ministry of Education admitted  some technical aspects may have caused inefficiency and said they would overcome these difficulties by the next admission period for the convenience of students.... continue reading

Top Buzz Vietnam 3 – 10 August, 2015

After many escalator incidents in China, locals were worried about their safety while using escalators and lifts, specifically after an accident with a 3-year-old boy in Hanoi.  Many parents questioned the cause of the accident and speculated over any technical issues. Others, however, placed blame on his parents, as the boy used the escalator unsupervised. Some suggested there should be guards in front of the escalator to stop any children using... continue reading

Familiar feeling: Establishing a trustworthy brand voice on social

Trust is a key element in any relationship. For the partnerships that form between customers and brands, it is highly influential. After all, with the amount of information the average consumer is bombarded with, they rely on companies they are confident in. Ultimately, a well-established brand name can be one of the most valuable entities a company possesses. Twenty per cent of Asia-Pacific's consumers make the decision on a new product, service or... continue reading

Top Buzz Vietnam 10 June – 8 July, 2015

Many Vietnamese locals voiced their discomfort; with many cities in the country, particularly Hanoi, experiencing “extremely” hot weather. They linked logging in local areas with their suffering. Many people became unwell, while the price of air conditioners, installation and electricity charges increased as well. People said the hot weather is a burden to their finances and health. Credit: tuoitre.vn Locals also talked about the recent high school... continue reading

Top Buzz Vietnam 3 – 10 June, 2015

Buzz related to the performances of Vietnamese athletes in the 28th SEA Games buzzed social media channels last week. So far, the country is in second place with 21 gold medals, eight silver and 21 bronze. Locals showed support and happiness towards the achievements of their athletes. Swimmer Nguyen Thi Anh Vien stole the limelight in the pool with dominant performances, breaking seven records. Many people admired her routines and hoped that she... continue reading

Top Buzz Vietnam 6 -13 April, 2015

Unexpected flooding in some districts of the Quang Nam province last March engulfed the 570 hectares of watermelons ready for the harvest season. Locals online talked about the idea of supporting farmers by selling watermelons, which was initiated by a group of young people. Many individuals and groups participated in the movement across the country. However, some commenters online warned others to be careful when choosing to participate because... continue reading